301 Redirect
A 301 redirect is a page status code that tells search engines a page has permanently moved to another URL. The new URL might be on the same site or on a different one. You use a 301 redirect when you want to capture the traffic to the old address but the page is now physically elsewhere. For instance, if you change filenames, this usually leads to changes in the URL of the page and if you don't do a 301 redirect, when visitors come to your old URL, they will see a Page Not Found message. There are many ways to perform a redirect and your options are limited by the technology (i.e. PHP, ASP, etc.) you are using. If you want to check if your URLs are redirecting properly, use the Redirect Check tool.
302 Redirect
Not at all like 301 divert, a 302 divert is utilized when you move pages incidentally. For example, in the event that you are doing significant changes on your site that include changing the URLs, and you require a long time to finish this, you can utilize 302 sidetracks for the time you are playing out the progressions. Be that as it may, have as a top priority that 302 sidetracks are habitually mishandled . i.e. you divert your movement to an ill-conceived site and web crawlers don't generally respect 302 diverts positively.
ALT tag
The Alt tag, all the more accurately called the Alt property of the <img> tag, is an approach to tell web indexes what a picture is about. Since web crawlers don't list the substance of pictures, on the off chance that you don't give an important portrayal of the picture in the Alt characteristic of its tag, web indexes won't record any data about the picture with the exception of its name. Great SEO rehearses require that you fill the Alt tag with significant portrayal without turning to watchword stuffing.
Anchor text
Stay content is the content of a hyperlink - i.e. in this hyperlink: SEO apparatuses, "Web optimization devices" is the stay content of the hyperlink that prompts the landing page of the webpage. Generally the grapple content is underlined however this isn't required. The significance of grapple content for SEO is noteworthy in light of the fact that web search tools give careful consideration to it and if there are catchphrases in the stay message, this positions better. Utilize the Backlink Anchor Text Analyzer to check whether the stay content of the backlinks to your site contains your watchwords or not.
Backlink
Backlinks, additionally called inbound connections are joins from different locales to your site. In SEO, the nature of backlinks (i.e. on the off chance that the backlink originates from a respectable site, what the Page Rank of the connecting site is, and what the stay content is) is one of the real positioning elements. For more data, please allude to The Importance of Backlinks article.
Bad neighbor
A terrible neighbor is a site with low quality and additionally unlawful substance. When you connect to terrible neighbors, this influences your rankings contrarily. At the point when terrible neighbors connect to you, this assumes no part for your rankings on the grounds that the supposition is you can't control what the website admin of the awful neighbor connects to. For more subtle elements, see the Bad Neighborhood article.
Baidu
Baidu is the Chinese internet searcher. In numerous viewpoints it is not the same as Google and on the off chance that you need to figure out how to rank well with it, counsel the How to Optimize for Baidu article.
Bing
Bing is the Microsoft web search tool and in that capacity it is one of the greatest web search tools. Its calculation is unique in relation to that of Google, Yahoo, and the other web crawlers, as clarified in the Bing Optimization article.
Black hat
Dark cap alludes to an arrangement of unscrupulous SEO rehearses went for getting misleadingly high rankings with web indexes. Dark cap incorporates strategies, for example, watchword stuffing, shrouding, or the utilization of entryway pages. Once in a while website admins unintentionally utilize dark cap systems . for example when they go the over-streamlining course . yet at the same time the final product could be getting restricted from web crawlers.
Broad match
An expansive match is the inverse of correct match and it happens when any of the inquiry words (counting equivalent words) are found in the coordinated string. For example, if the hunt words are "homes in LA", when an expansive match is utilized, the list items will likewise incorporate counterparts for "homes in Los Angeles", "LA home", "land Los Angeles", and so on.
CTR
CTR, or Click Through Rate, is a measure utilized as a part of Pay Per Click (PPC) publicizing to quantify the quantity of snaps per 100 guests. On the off chance that you are utilizing Google Adwords to advance your site, CTR discloses to you how much consideration your catchphrases are getting . the catchphrases with the most noteworthy CTR get the most consideration.
Cloaking
Shrouding is a deceptive, dark cap SEO procedure that includes serving diverse forms of a similar page to crawlers and to human guests. The adaptation you serve to crawlers is very improved for good rankings, while the rendition you serve to your human guests is made in an approach to interest people.
Crawler
A crawler, likewise called an arachnid, is the web search tool robot that slithers and files Web pages. It is a mechanized program that intermittently visits a site.
Deep links
Profound connections are backlinks to inward pages. For example, SEO tips isn't a profound connection since it focuses to the landing page, while Keyword Difficulty is on account of it focuses to an inward page, i.e. the http://www.xyz.com/watchword trouble article-20.php page. You utilize profound connections when you need to advance specific pages from your site, instead of the landing page.
Domain age
Area age is a measure how old a space is. By and large, all equivalent, more seasoned spaces get more great treatment via web crawlers than new area. The reason is that new spaces are regularly made only for backlinks, while more seasoned areas that have been around for quite a long time, are thought to be more reliable. You can check the age of a space with the Domain Age instrument and take in more about the term in the Age of a Domain Name article.
Doorway page
An entryway page, additionally called a passage page, is another dark cap system that can get you restricted from web crawlers. The method utilizes the formation of various indistinguishable pages, every one of which is streamlined for a specific watchword. At the point when the guest gets through the entryway page, he or she is diverted to another page, went for human guests.
Duplicate content
Copy content . i.e. content that is verbatim the same or fundamentally the same as substance found on different destinations or different pages of your site - is one of the most exceedingly awful things that you can put on your site. Web indexes punish for copy content, so utilize the Similar Page Checker instrument to check whether you have content that is fundamentally the same as different pages on the web. For more insights about what copy content is, read the Duplicate Content Filter article.
Dynamic URL
A dynamic URL is the inverse of Static URL. A dynamic URL is the aftereffect of a database inquiry and it would appear that this: http://www.yoursime.com/products.aspx?Y=2011&M=05. Dynamic URLs are SEO - and user- unpleasant and in the event that you need to rank well with web indexes, you should modify dynamic URLs (for example with the URL Rewriting apparatus) into static URLs, as depicted in the Dynamic URLs versus Static URLs article.
Exact match
A correct match is the inverse of wide match. At the point when a correct hunt is played out, the indexed lists incorporate just the correct pursuit string. For example, if the hunt string is "homes in LA", the indexed lists will incorporate just these pages where the "homes in LA" string is available and wo exclude matches for "homes in Los Angeles", "LA home", "land Los Angeles", and so on. Correct matches are helpful while hunting down an aggressive watchword since it channels the outcomes, as opposed to conveying a huge number of wide matches.
Flash
Streak is an intelligent media innovation that makes destinations additionally intriguing. In the meantime, Flash can kill your inquiry rankings since web crawlers can't list Flash substance straightforwardly. Advancing Flash Sites article discloses what to do on the off chance that you have Flash substance on your site.
Frames
Additionally to Flash, outlines are a weight regarding SEO. When you utilize outlines on a page, you utilize a similar URL however demonstrate distinctive substance in every one of the casings. This confounds web crawlers on the grounds that for them one URL is one page of substance, not numerous pages, as the case with outlines is and web crawlers won't not file the substance of the considerable number of edges on a page.
Gateway page
Another name for doorway page.
Geotargeting
Geotargeting is a strategy to target gathering of people in view of geographic area. The paradigm could be nation, state, or city. Geotargeting is utilized as a part of nearby inquiry when you are keen on movement from a specific area just, not from the worldwide activity web crawlers bring as a matter of course.
The main web index. It is additionally a pioneer in PPC advertisements (AdSense and AdWords) and in email administrations.
Googlebot
Googlebot is the Google's bug . i.e. the robot that crosses the Web and lists pages for incorporation in Google's database. You can perceive how your site looks to Googlebot with the Search Engine Spider Simulator device.
Heading tag
The heading tag is utilized to isolate the segments of content on a page. Heading labels are from <H1> to <H6>, with H1 being the title of the page. All the time H1 and the title tag are the same however for better outcomes you can make them unique. Watchwords in heading labels measure more than catchphrases in the body of the page, so remember to utilize the correct catchphrases in your labels.
Hyperlink
A hyperlink is a connection starting with one page then onto the next or starting with one place on a page then onto the next place in agreement. Hyperlinks are inbound and outbound. The hyperlinks that begin and end on a similar site are called inner hyperlinks.
Inbound links
Inbound connections are joins from different destinations to your site. They are the same as backlinks.
Index
1. (Verb) The action a creepy crawly performs when slithering the Web and gathering pages.
2. (Thing) The database of ordered Web pages an internet searcher stores to recover list items from.
2. (Thing) The database of ordered Web pages an internet searcher stores to recover list items from.
Internal links
Inner connections are the connections starting with one page on a site then onto the next page on a similar site or starting with one place on a page then onto the next place in agreement. Web indexes give a similar incentive to inward and inbound connections, so it bodes well to have whatever number significant inner connections on your website as would be prudent. Interior connections are additionally imperative for a site's route.
JavaScript
JavaScript is a prominent Web programming dialect that permits to altogether improve the usefulness of a webpage however for SEO the utilization of JavaScript could be an issue. At the point when the contents you utilize are not spiderable, the substance you have inside them can't be listed via web indexes.
Keyword
Keywords are the main consideration for SEO achievement. A watchword (or all the more regularly . several watchwords and additionally keyphrases) depicts what a page is about. When you have Keywords in the title and the headings, this is useful for your rankings. The higher the watchword density for a specific Keywords, the better you rank for this watchword in query items. Notwithstanding, too high thickness could be viewed as Keywords stuffing.
Keyword density
The Keywords density for a specific Keywords defines how often this Keywords is utilized on a page. Keywords density of 2 to 7 for every penny is ideal in light of the fact that everything over this could be viewed as Keywords stuffing and everything underneath this will influence your page to go down in indexed lists. To check the Keywords Density of your pages, utilize the Keyword Density Cloud apparatus.
Keyword research
Keyword research is a noteworthy undertaking for each SEO master. Before you begin any SEO, you have to locate the correct Keywords for your site and specialty. To do this, you utilize devices, for example, the Website Keyword Suggestions device, or the Keyword Playground device. These devices propose pertinent Keyword with high pursuit volume . i.e. the Keyword that bodes well to enhance for.
Keyword stuffing
Keyword stuffing is a dark cap method, which includes misleadingly high Keyword density for your objective Keyword. In the best case Keyword stuffing can generously bring down your rankings in indexed lists and in the most exceedingly awful, it can get you restricted from web indexes.
Landing page
This is where the guest arrives, when he or she clicks a connection. The greeting page could be the landing page yet it could likewise be any inside site page.
Link building
Link building . i.e. acquiring quality backlinks from other sites - is a major activity for every SEO. Link building is a very time-consuming process you can speed with the right tools, such as the Backlink Builder tool. Not all backlinks matter, as you will learn in the Link Building Mistakes article.
Link exchange
Link exchanges are one of the primary ways to link building. Link exchanges involve exchanging backlinks with other webmasters, preferably in the same niche.
Link farm
Link farms are sites with many outbound links, often created with the sole purpose to raise other sites' rankings. Link farms generally don't rank well in search results and the backlinks from them are of low (if any) value.
Link spam
Link spam is when you get dozens of backlinks in a short time, especially from low quality sites. Very often link spammers use automated tools to get backlinks but even manual submission to numerous sites and blogs is regarded as link spam.
Local search
Local search applies to those cases, when you use geotargeting and other techniques (i.e. your location as a keyword) to attract local visitors and to rank well in local search engines or in global ones for searches for your location. More details about local search can be found in the SEO for local businesses article.
Long tail keywords
Long tail keywords are keywords with low search volume but high value. For instance, "dating" is a very general keyword with millions of monthly searches but it is low value because the traffic you will be getting won't be as targeted as the traffic for "single parents dating Los Angeles" for example. "single parents dating Los Angeles" is a long tail keyword.
Meta description
The meta description is one of the most important meta tags because in it you write your description of the page, search engines pick it and show it in search results for visitors to see. This is why you need to write meaningful meta descriptions with keywords with them but without stuffing them.
Meta keywords
Similarly to the meta description, meta keywords are also important for SEO because this is the place where you put your keywords and search engines read it. Meta keywords used to be more important in the past but due to constant abuse, now they have less weight but still they aren't totally deprecated.
Meta tag
Meta tags are HTML tags, where you describe the contents of your page. Among the most important meta tags are the title, the meta description and the meta keywords.
Mod_rewrite
Mod_rewrite is the Apache module for rewriting dynamic URLs into static. If you don't want to mess with the configuration of Apache, use the URL Rewriting tool instead.
Navigation
Navigation is the system of hyperlinks and other auxiliary items that help users find their way through the site. Internal links play a vital role in navigation.
nofollow
A nofollow is an attribute of links, usually inbound links, that tells search engines not to follow the link. Links with the nofollow attribute are not counted by search engines (mainly by Google because some of the other search engines don't take the nofollow attribute into account) and therefore don't count as backlinks.
Organic search
Organic search, also known as natural search, refers to the non-paid search results search engines serve based on the relevancy of the page where the search string is found. Organic search is the opposite of the paid search listings search engines serve for particular keywords.
Outbound links
Outbound links are the opposite of inbound links (more commonly known as backlinks). Outbound links are these links that start from your site and point to another site on the Web. When the number of your outbound links is high, this affects your rankings in a negative way, so keep the number of outbound links low.
Page Rank
A Page Rank (PR) is a measure used by Google to determine the popularity of a page. PR ranges from 0 (most unpopular sites) to 10 (most popular sites). Pages with high PR generally rank better in search results but this isn't always so. One of the important implications of PR is with backlinks . getting a few backlinks from sites with high PR helps more than getting tons of them from low PR sites.
Page title
A page title is what you put in the title tag . it displays in the browser and tells users what your page is about. Clear and descriptive page titles with keywords in them do a great job for your good rankings.
Paid links
Paid links are these links you get in exchange of payment. Buying and selling links is considered a huge offense by Google and if you get caught, the penalties are severe . from not counting the links at all, to exclusion from search index.
Poison words
Poison words are these words that when used on a page, degrade the quality of the page for search engines. Usually it is adult words that have such a role but there are also other words that can literally poison a page with great content and bury it deep in search results.
Proximity
Proximity measures how close the words in the search string are in their occurrence on the page. When the words are one next to another . i.e. they are an exact match of the search phrase, this page is considered highly relevant.
Reciprocal links
Reciprocal links are these links where you put a link to Site A on your site and Site A puts a link to your site in return. Reciprocal links are a common form of a link exchange. You can use the Reciprocal Link Check tool to see how many of the reciprocal links you had still exist.
Redirect
A redirect is a way to tell search engines that the URL of a page has changed. When you use redirects, you don't lose the traffic to your old URL. 301 Redirect (permanent redirect) and 302 Redirect (temporary redirect) are the two most popular ways to redirect a page.
Reinclusion
Reinclusion is the act of being included again in Google index. Most often sites are removed from Google index because of the use of black hat SEO and if they want to be reincluded, they need to clean their act. The Reinclusion in Google article details what to do in order to be admitted in Google again.
robots.txt
robots.txt is a file, where you tell search engines which pages/sections of your site not to index. However, while generally search engines respect your wishes and don't spider the pages/sections you don't want them to, if you have sensitive information, don't think it is safe, if you have listed it as not-spiderable in robots.txt. For more information about robots.txt, refer to the What is robots.txt article.
Sandbox
A sandbox in Google is a place, where new sites are temporarily put before Google includes them in search results. When a site is in the sandbox, it is indexed by search engines but results from it don't show in the search results. Instead, results from sandboxed sites are available in the supplementary results,which generally get much less traffic than the standard results pages.
Search engine
A search engine is a software application that is used to spider, store, index, and display search results from the pages around the Web. Google, Yahoo, and Bing are the three major search engines.
SEO
SEO, an acronym for Search Engine Optimization, is a set of tools and skills used to finetune pages, so that they rank well in search engines. Two of the main SEO activities are keyword research and link building.
SEO tools
SEO tools are various programs and pieces of code that allow to perform SEO tasks. For instance, there are tools for keyword researchand link building, for Backlink Anchor Text Analysis, etc.
SERP
SERP is an abbreviation for Search Engine Results Page . i.e. the page search engines display with the results for a particular search query.
Sitemap
A sitemap is a file, usually in HTML or XML format, where links to the important pages on the site are gathered in one place. Sitemaps are useful both for human visitors because they help navigation and for search engines. For more details about sitemaps, please refer to the Importance of Sitemaps article.
Spider
Spiders are search engine robots that crawl the Web and index the Web pages they encounter. Only pages that are spiderable are included in the search engine databases and are later shown in search results. This is why it is important that your pages are spiderable. You can check this with the Search Engine Spider Simulator tool. For more details about spiders, please refer to the The Spider View of Your Site article.
Splash page
A splash page is a home page with very limited content. Typically, a splash page will include only "Click to enter" or a similar text. Splash pages are bad for SEO because they lack content. Splash pages are sometimes made in Flash, which makes them even worse, unless optimized properly.
Static URL
A static URL is the opposite of Dynamic URL. A static URL is always the same and if we use the example from the Dynamic URL entry (http://www.yoursime.com/products.aspx?Y=2011&M=05), the static equivalent will be http://www.yoursime.com/products/2011/05. Static URLs are better for your human visitors and for search engines, as explained in the Dynamic URLs vs Static URLs article. This is why it is highly recommendable to rewrite dynamic URLs into static . you could use the URL Rewriting tool for the purpose.
Tag
1. In HTML, a tag is a pair of an opening and closing bracket (< and />) that tell the browser how to interpret a particular piece of code . i.e. as text, image, title, table, etc. Title tags, headings, and metatags are the most important tags for SEO.
2. In social bookmarking this is a form of labeling entries, which usually includes keywords.
Title tag
The Title tag (<title>Enter your title here</title>) is displayed in the browser titlebar and it contains the title of your page. Keywords here and a descriptive title are vital because this is one of the first things visitors see from your page.
URL rewrite
In order to rank well with search engines, you'd better rewrite dynamic URLs into static. You can do it with the URL Rewriting tool.
User agent
A user agent is a program used to access the Net. A user agent can be a browser or a spider. Usually log files give more details about the user agents that have visited your site, such as the name of the browser and its version.
Vertical search
Vertical search is a type of specialized search that focuses on results from particular area only. For instance, when you use a search engine that indexes only business-related pages, you are performing a vertical search. The advantage of vertical search is that the results it delivers are better targeted.
Yahoo
The second largest search engine and also one of the oldest. Optimizing for Yahoo is different from optimizing for Google and Bing and Yahoo's search results for the same term differ from those of its competitors.
1 comment:
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