Digital marketing is an umbrella term for the greater part of your web based nline marketing efforts. Organizations use digital channels, for example, Google seek, web-based social networking, email, and their sites to associate with their current prospective clients. Read More
Digital Marketing Terms
Digital marketing is an umbrella term for the greater part of your web based nline marketing efforts. Organizations use digital channels, for example, Google seek, web-based social networking, email, and their sites to associate with their current prospective clients. Read More
Above The Fold: In web design, this refers to everything visible on the upper portion of a website, prior to scrolling.
AdSense: This is a Google-run program that enables site proprietors to get paid for demonstrating focused on advertisements on their site.
AdWords: A Google-run publicizing program where invested individuals can offer on applicable catchphrases to demonstrate their interactive promotions in Google's list items.
Algorithm: The different elements a web crawler uses to rank sites. The heaviness of each factor continually changes and the calculation is kept a mystery to secure the web index against spammers.
Anchor Text: This is the obvious content of a hyperlink. It doesn't generally compare to the URL the connection goes to.
Autoresponder: An arrangement of messages conveyed, as clients buy in, finished a pre-set course of events.
Avatar: A symbol is a customized realistic or picture that speaks to a PC client or online creator.
Backlink: Also known as an inbound connection, this alludes to an outside connection that focuses to your site or website page.
Banner: A publicizing standard is an interactive advertisement on a website page.
Black Hat SEO: An unethical way of improving your website ranking. While it may get you quick short-term results, the risk is not worth the reward. Once search engines discover you are engaging in black hat SEO, they will penalize you and the loss of business can be devastating.
Blog: A blog is a website in which the posts are arranged in chronological order, usually with the most recently published at the top. A blog can be updated by one individual or by a group.
Bounce Rate: This is a website performance metric defined in percentages. It measures the number of single page visits against the total number of visits. Generally speaking, you want users to stay on your website longer and browse multiple pages. Consequently, the lower the bounce rate, the “better” your website performs.
Click-Through-Rate (CTR): CTR is one way to measure online advertising performance. It is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions). Normally click-through-rate is expressed as a percentage.
Cost-Per-Acquisition (CPA): CPA is an online advertising pricing model. The advertiser pays per predefined action (form submission, purchase, etc. Its also be known as Cost-Per-Action.
Cost-Per-Click (CPC): CPC is another online advertising pricing model where the advertiser pays every time someone clicks on their ad. The actual price per click can vary greatly.
Cost-Per-Thousand (CPM): Another online advertising pricing model, CPM is the cost per 1,000 impressions.
Conversion: An online conversion is a goal that you set, such as a purchase, signup or form submission.
Destination URL: In online advertising, this is the actual URL of the page that users will reach after clicking on your ad.
Digital Marketing: Digital marketing is the act of promoting brands through various digital channels such as websites, email, cell phones, etc.
Display URL: In online advertising, this is the URL that is displayed on the ad, which may vary from the actual URL the ad directs clicks too. For example, a Bixa Media add may have a display URL of https://goo.gl/ACxZpb
Email Marketing: One of the best online marketing channels in terms of ROI, email marketing is the practice of sending people emails in the hopes of eventually selling them a service or product.
Hashtag (#): The # symbol is used before a relevant keyword or phrase (no spaces) on social media sites like Instagram and Twitter. It helps to categorize posts and allow them to show up more easily in search. For example, if a Bixa Media tweet uses a hashtag #digitalmarketing, it will show up in the Twitter search query “digital marketing”.
Keyword: A specific word or phrase that Internet users type into search engines (like Google, Bing, or Yahoo) in order to find a service, product or specific information.
Keyword Stuffing : Keyword stuffing is an unethical SEO technique that loads a page with keywords in an unnatural way in order to influence search engine ranking.
Landing Page: A landing page is the web page that users are directed to after clicking on an online ad.
Link Building: This is the process of building links to a website in order to positively influence search engine ranking. The key to link building is ensuring that links are high-quality and relevant to your site.
Mobile Website: A mobile website is a site formatted specifically for viewing on a mobile device. It often places focus on different content and allows for an easier browsing experience on a cell phone.
Opt-In: To opt-in is to give your approval to be on an email marketing list for a specific brand, company, or organization.
Opt-Out: To opt-out means that you don’t want to receive emails marketing a product, service or brand.
Organic Search: Organic search refers to the unpaid listings (not advertisements) that appear when making a query on a search engine.
Outbound Link: Outbound links are links on your website that send visitors away from your website.
PageRank: PageRank is a number assigned to each web page by Google and used to determine its importance. It is essentially a “grade” between 1-10 (10 being the best). PageRank is one of the factors that determines how high a webpage ranks in the search engine results page.
PPC (Pay-Per-Click): PPC is an online advertising pricing model where the advertiser pays each time someone clicks on their ad.
Reciprocal Link: A reciprocal link is when two websites link to each other.
Responsive Website: A responsive website is one that resizes and adjusts its formatting based on the device that is used to view it.
Retweet: A retweet is the re-posting of someone else’s Tweet. It can be used to measure the popularity of a Tweet.
RSS (Really Simple Syndication): An RSS feed allows to you stay up-to-date about selected information and websites, without having to browse or go to the specific URL. The content is delivered to you via an RSS Reader. Common RSS Readers include Google Reader .
SEO (Search Engine Optimization): The process of increasing a website’s ranking for relevant search terms via various on-page and off-page factors including link building, quality content development, and site organization.
SEM (Search Engine Marketing): SEM is a form of online advertising in which websites pay to include their listings for relevant queries in the search engine results page. For example, Bixa Media could pay to be included in Google results for phrases like “digital marketing”, “web designer”, etc.
Social Media Marketing: Social media marketing is the process of promoting a brand, company or organization through social media sites like Facebook, Pinterest, Twitter, Instagram, Google Plus, etc.
Subscribe: Subscribing means giving the approval to be included on an email marketing list for a specific brand, company, or organization.
Tweet: A tweet is a post on Twitter, a microblogging service. A tweet must be 140 characters or less.
URL (Uniform Resource Locator): URL refers to the specific and unique address of a web page on the Internet.
Unsubscribe: To unsubscribe means you do not want to be included on an email marketing list for a specific company, brand, or organization.
Web Analytics: Web analytics is a tool used to measure a website’s performance by tracking metrics like visitor behavior, content (un)popularity, and traffic sources.
White Hat SEO: White Hat SEO is the use of ethical SEO practices to influence a website’s ranking
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Sassy Infotech, based in Surat, India, is your go-to destination for Website Design & Development. As a full-fledged digital marketing agency in Surat, we provide a range of services, including SEO, PPC, SMM, and E-commerce solutions. We are also dedicated to crafting creative web designs that enhance the overall user experience.
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